The Role Of Personas In User Experience Design
- Posted by GM, Digital Solutions
- On August 19, 2021
- Buyer Personas, CX, Experience Design, Marketing, Persona Marketing, Personas, Target Audience, User Experience, UX
Creating personas is a crucial step in the Discovery Phase of every Experience Design project. Personas are fictional characters that represent groups of real humans who buy products, purchase services, and subscribe to platforms. The purpose of creating personas is to force product teams to think hard about who they are attempting to attract and […]
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