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 The Role Of Personas In User Experience Design

The Role Of Personas In User Experience Design

  • Posted by GM, Digital Solutions
  • On August 19, 2021
  • Buyer Personas, CX, Experience Design, Marketing, Persona Marketing, Personas, Target Audience, User Experience, UX
Creating personas is a crucial step in the Discovery Phase of every Experience Design project. Personas are fictional characters that represent groups of real humans who buy products, purchase services, and subscribe to platforms. The purpose of creating personas is to force product teams to think hard about who they are attempting to attract and […]
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 How Product Design Updates Can Drive Sales Growth

How Product Design Updates Can Drive Sales Growth

  • Posted by GM, Digital Solutions
  • On August 9, 2021
  • Product Design, Sales, UX, UX Design
A Daitan Case Study: Product Design This case study outlines the opportunities for businesses to upgrade their product design in order to elevate their sales production. We had the pleasure of working with a successful and popular business that had a history of happy customers. However, their biggest challenge lied within their sales process. Our […]
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 The 4 Most Common Pitfalls In User Experience Design

The 4 Most Common Pitfalls In User Experience Design

  • Posted by GM, Digital Solutions
  • On July 15, 2021
  • Customer Experience, CX, Discovery., User Experience, UX, UX Design, UX Project
User experience design is critical for digital product development today.  It’s through the UX design process that we identify a specific problem, study it carefully, develop tailored solutions, and iterate rapidly. UX design emphasizes constant testing, refining, retesting, and refining again, to ensure that we get to the right answer for our customers.  The first […]
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 3 Ways to Optimize Your Customer Onboarding Process

3 Ways to Optimize Your Customer Onboarding Process

  • Posted by GM, Digital Solutions
  • On June 23, 2021
  • Automation, Customer Experience, Onboarding, UX
Consumers today expect near-instant gratification when it comes to buying products and services, so your customer onboarding will need to follow suit. In a world with same-day deliveries, on-demand provisioning, and massive libraries of streamable content, businesses have to satisfy new customers quickly.  Those who sell digital products, especially, can’t drag out the post-sales onboarding […]
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